UPDATE: it's REALLLLL- new paler shades to IT cosmetics CC cream “your skin but better” : r/PaleMUA
It Cosmetics Your Skin But Better CC+ Cream with SPF 50+ Fair - Mateja's Beauty Blog
CC+ Cream Oil-Free Matte with SPF 40 - IT Cosmetics | Sephora
IT Cosmetics CC Creams : Full Review, Swatches & Comparison of all 3. - Laura Louise Makeup + Beauty
Review & Swatches: IT Cosmetics CC Cream - Fair
IT Cosmetics Now in Canada! | Your Skin But Better CC+ Cream with SPF 50+: Review and Swatches | The Happy Sloths: Beauty, Makeup, and Skincare Blog with Reviews and Swatches
it Cosmetics CC+ Cream | Your Skin But Better Review + Swatches - A Dash of Dee
IT Cosmetics | Your Skin But Better CC+ Oil-Free Matte with SPF 40: Review and Swatches | The Happy Sloths: Beauty, Makeup, and Skincare Blog with Reviews and Swatches
It Cosmetics Your Skin But Better CC+ Cream with SPF 50+ Fair - Mateja's Beauty Blog
Review] IT Cosmetics Your Skin But Better CC+ Cream in Fair – Twenty Swans
It Cosmetics Cc + Cream Spf50 - Fair - 1.08 Fl Oz - Ulta Beauty : Target