![The power of the 'super-fan': how One Direction took over the world (& lessons in talent management) | by Edward M. Druce | Medium The power of the 'super-fan': how One Direction took over the world (& lessons in talent management) | by Edward M. Druce | Medium](https://miro.medium.com/max/1200/1*yDK4KmrnL93Dsgj57MvOsA.jpeg)
The power of the 'super-fan': how One Direction took over the world (& lessons in talent management) | by Edward M. Druce | Medium
![Wild about Harry, and Liam, and Niall: One Direction fans swamp Leicester Square at This Is Us premiere | London Evening Standard | Evening Standard Wild about Harry, and Liam, and Niall: One Direction fans swamp Leicester Square at This Is Us premiere | London Evening Standard | Evening Standard](https://static.standard.co.uk/s3fs-public/thumbnails/image/2013/08/20/15/harry%20marry%20me.jpg?width=968&auto=webp&quality=50&crop=968%3A645%2Csmart)
Wild about Harry, and Liam, and Niall: One Direction fans swamp Leicester Square at This Is Us premiere | London Evening Standard | Evening Standard
![18,000-plus One Direction fans mob TODAY's plaza | One direction, One direction concert, Concert photography 18,000-plus One Direction fans mob TODAY's plaza | One direction, One direction concert, Concert photography](https://i.pinimg.com/originals/5f/8a/53/5f8a530c3257711a8366e038766a7c0e.jpg)
18,000-plus One Direction fans mob TODAY's plaza | One direction, One direction concert, Concert photography
![Sixteen and hacked: the challenges of running One Direction's biggest Twitter fan account | WIRED UK Sixteen and hacked: the challenges of running One Direction's biggest Twitter fan account | WIRED UK](https://media.wired.co.uk/photos/606da72187b15dc95f9ccac8/master/w_1600%2Cc_limit/One_Direction_02.jpg)
Sixteen and hacked: the challenges of running One Direction's biggest Twitter fan account | WIRED UK
![One Direction fans line the streets of New York for FIVE days ahead of Friday's concert as band is mobbed by fans as they touch down in the US | Daily Mail One Direction fans line the streets of New York for FIVE days ahead of Friday's concert as band is mobbed by fans as they touch down in the US | Daily Mail](https://i.dailymail.co.uk/i/pix/scaled/2013/08/23/article-2400977-1B6DA7DA000005DC-90_308x185.jpg)
One Direction fans line the streets of New York for FIVE days ahead of Friday's concert as band is mobbed by fans as they touch down in the US | Daily Mail
![One Direction fans from across world queue outside SSE Arena Belfast ahead of tonight's gig - Belfast Live One Direction fans from across world queue outside SSE Arena Belfast ahead of tonight's gig - Belfast Live](https://i2-prod.belfastlive.co.uk/incoming/article10297258.ece/ALTERNATES/s1200c/One-Direction-Fans-SSE-3_-Lewis.jpg)