Londyn Robinson, MD on Twitter: "I would encourage you reading this to dig a little deeper. Question why @MerriamWebster insinuates “woke” originated in 2008. Then also, question why primarily white people are
![Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon](https://images.theconversation.com/files/290857/original/file-20190904-175682-1l92pfq.jpg?ixlib=rb-1.1.0&rect=7%2C302%2C5168%2C2584&q=45&auto=format&w=1356&h=668&fit=crop)
Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon
![Public split on whether 'woke' is compliment or insult, and unsure what 'culture wars' means – despite huge surge in media coverage - King's College London Public split on whether 'woke' is compliment or insult, and unsure what 'culture wars' means – despite huge surge in media coverage - King's College London](https://www.kcl.ac.uk/newimages/sspp/policy-institute/news/stay-woke.x7c6aa5c3.jpg)
Public split on whether 'woke' is compliment or insult, and unsure what 'culture wars' means – despite huge surge in media coverage - King's College London
![Conceptual Caption Stay Woke. Word Written on Being Aware of Your Surroundings and Things Going on Keep Informed Stock Image - Image of informed, notified: 263433661 Conceptual Caption Stay Woke. Word Written on Being Aware of Your Surroundings and Things Going on Keep Informed Stock Image - Image of informed, notified: 263433661](https://thumbs.dreamstime.com/z/conceptual-caption-stay-woke-word-written-being-aware-your-surroundings-things-going-keep-informed-sign-displaying-263433661.jpg)