![Differences between “Search Volume”, “Search Traffic”, “Search Impressions”, and “Search Clicks” | by Vlad Kazankov | MarketingforIT.com | Medium Differences between “Search Volume”, “Search Traffic”, “Search Impressions”, and “Search Clicks” | by Vlad Kazankov | MarketingforIT.com | Medium](https://miro.medium.com/v2/resize:fit:1098/1*VKRTxkRpp64oOrShVT_4GQ.png)
Differences between “Search Volume”, “Search Traffic”, “Search Impressions”, and “Search Clicks” | by Vlad Kazankov | MarketingforIT.com | Medium
![Why: Adwords API doesn't merge keywords that are close variants to 1 keywords like Keyword Planner does. Why: Adwords API doesn't merge keywords that are close variants to 1 keywords like Keyword Planner does.](https://groups.google.com/group/adwords-api/attach/2dbde3d6855ae/google%20adwords%20keyword%20planner.png?part=0.1&view=1)
Why: Adwords API doesn't merge keywords that are close variants to 1 keywords like Keyword Planner does.
![Does the Google Ads API and Keyword Planner Tool no longer support data containing children's keywords? Does the Google Ads API and Keyword Planner Tool no longer support data containing children's keywords?](https://groups.google.com/group/adwords-api/attach/391302b853ddd/Saved%20keywords.png?part=0.1&view=1)